Primary Qualitative Research – Part Three
In part one of this series I discussed how Just The Facts uses focus groups, executive and professional interviewing as well as depth one-on-one interviews to deliver perspectives and insights to assist in your marketing decision making. In part two I presented illustration of focus groups and interviews uses in qualitative market research. To sum up the series, here are some qualitative marketing research audience experiences:
- Executives and managers.
- Medical professionals.
- Consumers, all types.
- Kids, tweens, teens, college.
- Church leaders and members.
- Political view, candidates, campaigns, policy issues.
- Advertising viewers.
- Frequent travelers.
- Charitable supporters.
- Financial/investment decisions.
- Mortgage and banking habits.
- Do-it-yourself, home improvers.
- Professional trades: carpenters, electricians, plumbers.
- Empty nesters and seniors.
- Personal healthcare issues.
- NASCAR fans.
- Meal replacement and preparation.
Part Three of Three.
Part One: Qualitative Research Provides Decision Making Data
Part Two: Examples Of Qualitative Market Research Projects
Call Just The Facts today at 847-506-0033 for a FREE consultation to discuss your market research project needs.
