Primary Qualitative Research – Part Three

In part one of this series I discussed how Just The Facts uses focus groups, executive and professional interviewing as well as depth one-on-one interviews to deliver perspectives and insights to assist in your marketing decision making. In part two I presented illustration of focus groups and interviews uses in qualitative market research. To sum up the series, here are some qualitative marketing research audience experiences:

  • Executives and managers.
  • Medical professionals.
  • Consumers, all types.
  • Kids, tweens, teens, college.
  • Church leaders and members.
  • Political view, candidates, campaigns, policy issues.
  • Advertising viewers.
  • Frequent travelers.
  • Charitable supporters.
  • Financial/investment decisions.
  • Mortgage and banking habits.
  • Do-it-yourself, home improvers.
  • Professional trades: carpenters, electricians, plumbers.
  • Empty nesters and seniors.
  • Personal healthcare issues.
  • NASCAR fans.
  • Meal replacement and preparation.

Part Three of Three.
Part One: Qualitative Research Provides Decision Making Data
Part Two: Examples Of Qualitative Market Research Projects

Call Just The Facts today at 847-506-0033 for a FREE consultation to discuss your market research project needs.