About Us – Strategic Intelligence Through Market Research

We partner with clients globally to address their market research needs and provide insights for sound business decisions through unique solutions and proven methodologies.

About Us - Strategic Intelligence Through Market Research



For over 30 years, Just The Facts Market Research has partnered with global clients to creatively address their strategic research and intelligence needs.

JTF associates have managed businesses and product lines with combined revenues exceeding $10 Billion; our hands-on experience stands out when projects require strategic insights for sound business decisions!

Just The Facts Market Research offers a broad spectrum of comprehensive methodologies, providing “ONE-STOP SHOPPING” capabilities as a single source partner:

I. Qualitative:

  • Focus groups (in-person or online)
  • In-depth interviews – IDIs (in-person or online)
  • Website analysis, content and usability
  • In-home use tests
  • Mobile
  • Ethnography
  • In-store shop-alongs

II. Quantitative:

  • Surveys (phone, online, mail)
  • Mall Intercepts
  • Product testing
  • In-store Intercepts
  • Website analysis, content and usability

III. Intelligence:

  • Market Intelligence Studies
  • Competitive Intelligence Studies
  • Secondary & desktop
  • Product pick-up globally
  • Mystery shopping

Mission Statement

Our mission is to provide the high level of service, quality products and all-round customer care that each of us wants for ourselves. The customer always comes first!

We “GO THE EXTRA MILE” in providing unique, creative solutions for strategic and tactical issues which our clients regularly confront in their business.

And because we’ve sat on the client side in business in strategy, research, marketing, new products, market intelligence, competitive intelligence, and acquisition assignments, we understand first-hand the financial risks and “high-stakes” involved.

Rest assured as you choose Just The Facts Market Research for your next project that you’ve found a trusted, reliable and highly capable business solutions partner that thinks “outside” the box, providing quality results and affordable costs. We’re customer insight experts!

Company Philosophy:


Just The Facts Market Research is a unique strategic hybrid research and consulting provider…

  • Strategic Partners: Strategic thinking gained from 30+ years on client and supplier side
  • Client satisfaction: Client satisfaction is our highest goal and guarantee or, “We’ll make it right!
  • Attention to detail & quality: Commitment to highest quality and attention to detail every step of the way, along with a “can do” attitude
  • Insightful perspectives: Critical strategic knowledge and experience means creative solutions for your business needs
  • Excellent value – stretching your research budget: Our efficiency and lower overhead means fair pricing that stretches your research dollars

    Why Partner with Just The Facts Market Research?

    What keeps you up at night!  Our passion for solving client issues is unmatched in the market research industry. We view client challenges much like a jig-saw puzzle where we endeavor to find as many of the “pieces” as possible.

    As clients from around the globe have found, Just The Facts Research is a valued strategic research, intelligence and consulting partner.  With our extensive marketing knowledge and expertise in a wide range of industries, markets, and products, JTF is able to develop creative solutions for clients’ individual needs.

    Bring us your most challenging marketing research assignments, large or small, and we’ll apply the same quality, rigor, and talent to each project!

    Our goal is to meet and exceed our client expectations. Because we go beyond their goals and objectives, many become long-time repeat clients of JTF’s spectrum of “one-stop-shop” professional research / consulting services.

    Try us on your next project, and we’ll demonstrate the strategic difference, quality, and attention to detail that comprises our unique skills set. You won’t be disappointed!

    Industry, Segments, and Target Audience Expertise

    With Just The Fact’s depth of knowledge across such a broad spectrum of industries, segments and target audiences, our clients are the beneficiary of our unique solutions.

    Significant “cross-pollination” industry experience means creative and insightful client results!

    Extensive “Industry” experience:

    Advertising, package design, consumer products, B2B, retail, electronics, finance, banking, credit cards, insurance, healthcare, construction, manufacturing, pharmaceutical, industrial, technology, utilities, education, associations, non-profits, and others

    Engagements spanning many “Segments“:

    Consumer packaged goods and durables, foods, snacks, confections, beverages, electronics, computers, mobile & smart phones, hospitals, clinics, power & hand tools, lawn & garden, office supplies, house wares, candles, toys, clothing, autos, travel, HVAC, high tech, smart buildings, K-12, colleges, universities, and others.

    Broad-based “Target Audience” experience:

    Consumers (kids to teens, Millennials, Baby Boomers, seniors), managers, directors, C-level, engineers, R&D, accounting, finance, engineers, plant and facility managers, logistics, buyers, purchasing, procurement, human resources, marketing, account executives, sales, educators, doctors, dentists, nurses, technicians, carpenters, electricians, plumbers, contractors, and more.

    Our B2B Team Knows Wide Range of Industries

    If your company is in B2B, rest assured we have the experience, understanding and knowledge needed for your assignments. With so many Industry sectors having been covered, Just The Facts Market Research has existing knowledge to apply to your project with unique methodologies tailored to your individual needs.

    Just a few of the B2B industries we’ve worked in:

    • Management Consulting & Finance
    • Advertising & Marketing agencies
    • Manufacturing of all types
    • Distribution of all types
    • Electronics
    • HVAC
    • Smart Building Technology
    • Wiring, Controls, Electronic components
    • Equipment & Tools
    • Construction
    • Industrial Supply
    • Maintenance & MRO
    • Facilities Management
    • Automation
    • Engineering
    • Packaging
    • Utilities
    • Pharmaceutical
    • Agriculture
    • Automotive
    • Aerospace
    • Scientific
    • Chemicals
    • Non-profits for associations, professional, medical, legal, engineering, accounting

    Don’t see your B2B sector listed?  Just ask, we’ve very likely worked in it!

    Our B2C Team Knows Your Category Inside Out!

    B2C segments are a sweet spot for Just The Facts Market Research.  Our consumer specialists have worked in so many consumer industries and categories that our knowledge is unparalleled by any other research firm.  This expertise starts with understanding of baseline dynamics and core drivers to success, plus fundamental knowledge of consumer perceptions and behaviors.

    B2C segments are a sweet spot for Just The Facts Market Research with our consumer specialists having worked in so many consumer industries and categories. Our knowledge is again unparalleled to any other research firm in business. It starts with our understanding of the baseline dynamics, core drivers to success and consumer perceptions and behavior.

    A few of the B2C category, segment and industry experience:

    • Consumer Packaged Goods of all types
    • Foods, Beverages, Snacks, Confections
    • Healthcare, Hospitals, Walk-in Clinics, Physicians, Nurses, Assisted Living, Rehab / Extended Care
    • Home Improvement
    • Lawn & Garden
    • DIYer Products & Interests
    • Personal Care & Toiletries
    • Drugs for OTC and Prescriptions
    • Paper Products & Disposables
    • National Chains in Grocery, Drug, C-Stores, Mass Merchandisers /Big Box
    • Teens & Children’s Products & Apparel
    • Toys, Crafts, Hobbies
    • Banking, Credit Cards, Mortgages, Loans & Finance
    • Automotive, Parts, Dealers & Repair
    • Retail: Quick Serve, Casual Family Dining, Department Stores, Specialty
    • Insurance for Auto, Home, Health & Life
    • Real Estate for Residential & Commercial
    • Travel & Hospitality
    • Education for K-12, University, Curriculum, Programs & Satisfaction
    • Non-profits for Associations, Professional, Religious & Charity

    Don’t see your B2C sector listed?   Just ask, we’ve very likely worked in it!

    To discuss your project needs, call us today at 847-506-0033 for a FREE consultation!

    Featured Services

    Case Studies

    With 30+ Years of Great Client Outcomes and Proven Results from Cutting-Edge Research, Individually Tailored to Meet Customer Challenges...
    Read More


    Qualitative research is taken to an entirely different level with JTF, our unique methods ensure greater richness and insights...
    Read More


    State-of-the-art, sophisticated techniques using phone or online, means reliable results clients can count on...

    Click here for Online Surveys

    Click here for Phone Surveys

    B2B/B2C Research

    JTF's "dual strategic expertise", means clear direction, insights and results from "cross-pollination" methods well-developed over 30 years of working across industries and categories...
    Read More

    Mall Intercepts

    Higher quality, attention to detail and broad regional coverage yields unbiased consumer evaluation for client products, services, advertising and more...
    Read More

    Mobile "Immediate Moment™"

    Advanced technology for understanding customers' decision process "Immediate Moment™"
    Read More

    Website Optimization

    How easy is your website to use and navigate, JTF gives you the answers...
    Read More

    Strategy - Marketing Consulting

    Over 30 years of both client-side AND research-side experience results in unique perspectives that drive clients' business to new levels of strategic thinking and success...
    Read More

    Competitive Intelligence

    JTF "CI" capabilities are the result of 30+ years experience, knowledge and uncanny abilities to unearth competitive insights not commonly available...
    Read More

    Market Intelligence

    Market-sizing and in-depth research uncover "best-source" understanding of market dynamics, opportunities and pit-falls...
    Read More

    Secondary & Desk Top

    Secondary research isn't secondary to JTF; with thousands of proprietary databases and our "Knowledge Network™" we're able to provide superb, unique insights...

    Read More

    Mystery Shopping

    Over 250,000 professionally trained mystery shoppers provide unique insights in order to build loyalty and retain customers, boosting revenues and ROI...
    Read More