Who We Are
Just The Facts, Inc. “OUR PASSION… UNIQUE RESEARCH SOLUTIONS FOR SOUND DECISIONS.”
Global capabilities, personal attention, and comprehensive services set us apart as your “go-to“, full service, consultative strategic research firm.
Featured Services
Featured Services
Qualitative
Qualitative research is taken to an entirely different level with JTF, our unique methods ensure greater richness and insights…
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Quantitative
State-of-the-art, sophisticated techniques using phone or online, means reliable results clients can count on…
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B2B/B2C Research
JTF’s “dual strategic expertise”, means clear direction, insights and results from “cross-pollination” methods well-developed over 20 years of working across industries and categories…
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Mall Intercepts
Higher quality, attention to detail and broad regional coverage yields unbiased consumer evaluation for client products, services, advertising and more…
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Mobile "Immediate Moment™"
Advanced technology for understanding customers’ decision process “Immediate Moment™”
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Website Optimization
How easy is your website to use and navigate, JTF gives you the answers…
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Strategy - Marketing Consulting
Over 30 years of both client-side AND research-side experience results in unique perspectives that drive clients’ business to new levels of strategic thinking and success…
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Competitive Intelligence
JTF “CI” capabilities are the result of over 20 years experience, knowledge and uncanny abilities to unearth competitive insights not commonly available…
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Market Intelligence
Market-sizing and in-depth research uncover “best-source” understanding of market dynamics, opportunities and pit-falls…
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Secondary & Desk Top
Secondary research isn’t secondary to JTF; with thousands of proprietary databases and our “Knowledge Network™” we’re able to provide superb, unique insights…
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Mystery Shopping
Over 250,000 professionally trained mystery shoppers provide unique insights in order to build loyalty and retain customers, boosting revenues and ROI…
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Testimonials
“Just The Facts Research and Managing Director, Bruce Tincknell have delivered insightful and actionable results for our company on a multitude of projects over the last five years.
“He’s the consummate professional who has an intuitive knack for getting to the essence of what drives customers’ attitudes and preferences.”
“I’ve worked with Just The Facts on a number of projects over the years and found them to be consistently reliable, knowledgeable and effective in meeting the research requirements we’ve had.”
“Bruce is my ‘go-to-guy’ for difficult projects. He has an uncanny knack for doing the impossible!”
“Bruce is a very productive and insightful Qualitative Researcher. He’s fantastic person to work with. Smart and multi-skilled moderator, has no problem teasing out what’s truly important. Very positive attitude towards work. Creative and pro-active in finding solutions.”
“Bruce and Just The Facts, has worked for our agency in the past 3 years and done great work.
“His focus group moderating skills are finely honed, and has keen instincts and abilities to bring out unique insights for actionable results. Highly recommended!”
“Bruce and JTF professionally handled a difficult-to-recruit project for me. It was completed on time and within budget with great insights.
“I can always count on Bruce for follow-up and for being on top of things as well as for finding a way to make the project happen successfully.”
“Bruce has delivered insightful and actionable results for my company on a multitude of projects over the last five years. He’s the consummate professional who has an intuitive knack for getting to the essence of what drives customers’ attitudes and preferences.”
“It is with great pleasure that I write a recommendation for Just The Facts Research. Bruce has served as a business mentor early on in my career when he was VP Marketing and I was one of the marketing interns at former employer. He was very personable, a great coach and truly captured the spirit of the word ‘marketing professional’.
“Years later we partnered on numerous assignments when I worked for a consulting firm where Just The Facts assisted on client projects for strategic research. JTF delivered project results in a timely manner, cost-effective fashion and with especially useful insights from which to make critical strategic business decisions.
“I would highly recommend Bruce for strategic research projects for any organization because he delivers great value to his clients with his considerable market insight, strategic thinking, and is results oriented approach.”
“During my prior years at Milwaukee Electric Tool, I worked closely with Bruce on several critical new product development projects. The work varied from straightforward validation research to extensive needs-based studies that provided valuable insights for key business decisions being faced.
“Beyond his positive demeanor and diligent work ethic, what impressed me most about Bruce was his innovative and effective approach to problem solving. We came to him with tough questions and he inevitably guided us to meaningful, valuable answers that helped shape our strategy.
“Further, Bruce’s minimalist mindset and laser focus helped us contain costs. Without a clear objective, efficient design and unambiguous end in mind, research can take more time and more resources than most require. I always trusted that Bruce would over-deliver value whenever we hired his services.
“I would highly recommend Bruce and his team for any research needs but, in particular, for those really head-scratching problems that require the skills, experience and capabilities only a true expert can provide.”
“Just The Facts Research is a very productive and insightful research and intelligence firm. Bruce is a fantastic person to work with.
“Smart and multi-skilled focus group moderator, has no problem teasing out what is truly important. Very positive attitude towards work. Is creative and pro-active in finding solutions.”
“I’ve had the privilege and honor to know Bruce for the past 20+ years. During that time Bruce has demonstrated his considerable skill and talent as an outstanding marketer, researcher, business owner and human being with great integrity.
“His firm Just The Facts, Inc delivers great value to his clients with his considerable market insight, strategic thinking, and results orientation. As a human being Bruce lives out his Christian faith with action, he is generous, kind, compassionate, selfless, humble and willing to always help others.
“I have witnessed his considerable leadership skills first hand in several organizations we’ve served together. I highly recommend Just The Facts both for business and personal integrity, skill, competence and results.”
“Working with Bruce and JTF is always a great experience. He is knowledgeable, flexible and offers great solutions for designing our international research projects.
“The results come in on time and the reports have exceeded our expectations. I highly recommend working with Bruce and JTF.”
“Bruce and Just the Facts, has worked for our agency in the past 3 years and done great work. His focus group moderating skills are finely honed, and has keen instincts and abilities to bring out unique insights for actionable results. Highly recommended!”
“Just The Facts, Inc has done outstanding work for our British Consultancy in the years we’ve worked with them. Managing Director, Bruce and his team owns your problem and your client’s problem. They have great insight into exactly what tools from their vast store of techniques, needed to get results.
“Seeing Bruce in action running focus groups is awesome. He is a truly reliable and dependable partner, adaptable and wise. Just The Facts has also done a great job helping us bridge gaps and insights for our own clients. I highly recommend Bruce and Just The Facts, Inc, use them next time you have research needs!”