“During my prior years at Milwaukee Electric Tool, I worked closely with Bruce on several critical new product development projects. The work varied from straightforward validation research to extensive needs-based studies that provided valuable insights for key business decisions being faced.
“Beyond his positive demeanor and diligent work ethic, what impressed me most about Bruce was his innovative and effective approach to problem solving. We came to him with tough questions and he inevitably guided us to meaningful, valuable answers that helped shape our strategy.
“Further, Bruce’s minimalist mindset and laser focus helped us contain costs. Without a clear objective, efficient design and unambiguous end in mind, research can take more time and more resources than most require. I always trusted that Bruce would over-deliver value whenever we hired his services.
“I would highly recommend Bruce and his team for any research needs but, in particular, for those really head-scratching problems that require the skills, experience and capabilities only a true expert can provide.”