Company Philosophy – Part Two
The JTF process begins with full capability to provide one or more services:
- Comprehensive secondary knowledge for framing a project and its foundation.
- Complete competitive intelligence investigation for gaining insights of the market and competitors.
- Innovative qualitative (focus groups/one-ones) for deep understanding of needs, attitudes, behaviors, and perceptions.
- Substantive quantitative (surveys-mall intercepts-IHUT) for large-scale representative response from target audiences to ensure viability.
- Strategic consulting for guiding and developing successful product, business and operational opportunities.
Additional one-stop capabilities include:
- Global product and sample pickup
- Mystery shopping (client vs. competitors)
- Translation capabilities (over 60 languages)
- Comprehensive Website analysis and usability studies
Part 2 of 2. Read Part one of Company Philosophy.
For questions and advice on which type of marketing survey is right for your next market research project, call Just The Facts, Inc ® market research at 847-506-0033 for a free consultation. Just The Facts, Inc ® works with clients on all aspects of setting up, fielding, data collection, analysis and reporting of findings… a “total turn-key” process.
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