“Qual-Quant™” VPR™ – Virtual Pod Room™ 

for critical B2C and B2B Assignments

Just The Facts Market Research is highly experienced in online Audio or Webcam Focus Groups, In-Depth Interviews ( IDIs ),  Shop-Alongs, Bulletin Boards, Mobile Research, Ethnographic exploration.

The depth of strategic probing from our unique “Qual-Quant™“ online methods provides an unparalleled richness and insight into the clients’ deepest qualitative research needs. Our work spans a broad range of B2B and B2C projects with superior quality and results.

With 30+ years of moderating experience and thousands of qualitative, focus group,and IDI market research assignments, JTF has the experience, knowledge, and understanding of how to get the best reuslts for our clients’ qualitative marketing research assignments.

A great deal of “richness” and understanding can result from our VPR™ online focus group and IDI research, where our “highly experienced” moderator is the key to sound results for actionable results, guiding client decision-making.

Experience our VPR- Virtual Pod Room™ where your team can view online focus groups or IDIs from your PC anywhere; listen to respondents from across the nation or around the globe!

VPR™ Qualitative Research tool box uses most innovative methods:

• Online audio and/or webcam focus groups and IDIs
• Mobile “on-site” and “immediate moment” research
• Bulletin board probing over multiple days
• In-store “shop-alongs”
• In-home and ethnographic exploration

Our VPR™ Online Focus Group provides complete turn-key solutions:

• Overall project management and strategic consulting
• Screener and discussion guide development
• Ability to show visuals: ad concepts, prototypes, new products & packaging
• Audio or Webcam viewing from client PCs or tablets
• Full tech support for webcam set-up & during live sessions
• Expert recruiting of respondents
• Verifying of respondents
• Handling of incentives
• Best-in-Class moderating: 30+ years experience
• Debriefing, as desired
• Strategic analysis
• Executive summary report

All VPR™ online focus group research is executed to the highest standards and quality; That is the JTF guarantee!

To discuss your project needs, including Focus Groups, call us today at 847-506-0033 for a FREE consultation!